Creating an effective Instagram advertising campaign isn’t always easy. If you find that any of the following applies to your business, it may be time to seek help from an established marketing agency:

• Not enough time to dedicate to forming and maintaining an Instagram strategy
• Uncertainty regarding social media marketing and how to measure or optimize your results
• A lack of experience in social media tactics and marketing strategies

Hiring an Instagram advertising agency to assist you with the development of social media strategy is an excellent choice that can mean the difference between a subpar and a successful marketing campaign.

Social media advertising is an integral part of maintaining an effective digital marketing campaign. You know you can advance your marketing efforts on these platforms, but you also realize connecting with the right social media agency will influence the effectiveness of your campaign.

But how do you know who will be the best fit for your business? One of the most important criteria to look for when researching Instagram agencies is transparency. Regardless of your company’s size or budget, you need to pair up with a firm that will offer consistent pricing and top-tier services while fitting within your Instagram advertising budget.

It’s also crucial to evaluate the aptitude of a social media marketing team. Does the agency have professional marketers with a track record for producing results-driven marketing material? Are they informed about the latest marketing trends while receiving continual training?

Hiring an agency with a reputation for success is pertinent.

Also, evaluate the communication of the team in question whenever choosing a social media agency to partner with your business. You’ll need to continuously discuss your goals and progress with your marketers, which is why selecting professionals with superior communication skills is important.

As one of the fastest growing social media platforms, Instagram provides your business with the tools necessary to reach your desired audience. But since this platform boasts so many users, how can you target your desired audience with success?

On Instagram, you’ll find there are three primary types of audiences.

1. Saved audiences

Saved audiences generally consist of broad groupings of individuals who can be targeted based on demographics, including sex, location, age, and general interests. Using these characteristics and facts about their audience, advertisers can create content and advertisements more adequately crafted to suit these viewers’ preferences and behavior.

2. Custom audiences

Custom audiences are built from emails lists, people who have engaged with your account or watched a video, people who have visited your site, and more. These audiences are typically created from information supplied by or connected to the business.

3. Lookalike audiences

These broad audiences consist of individuals who are similar to those in a custom audience and typically share similar characteristics and interests — hence the name “lookalike.” They’re likely to mimic your target audience in many ways like interests and behaviors, which makes them viable users to reach on Instagram.

Any business using Instagram advertising needs to ensure they cover their bases when it comes to establishing their presence on this platform.

Several must-have requirements for any company creating a presence on social media include:

• Business profile: A brief introduction to your company that provides key information about your business to your audience.
• Superior visuals: High-quality and persuasive photos and videos will reach your followers with the highest level of success. Since Instagram is a visual-based platform, this is a crucial requirement for a successful marketing campaign on this platform.
• Ad sizing: Correctly-sized images crafted for Instagram both in the feed and in Stories are critical for success. Using the proper ratio and resolution is essential to presenting your images with the highest quality and intended effect.
• Copy: Text written with intent and purpose toward your audience is key. Your copy should be readable, adopt the appropriate tone, and influence your followers to take action.
• Budget: A budget is essential for Instagram. Get an idea of what your business should set as your ad spend by reviewing average Instagram advertising costs.

We’ll help you find the best ad format for your Instagram marketing campaign. When marketing on this platform, you’ll have access to a vast variety of advertising options that are crafted to help you fulfill your social media goals. The ad formats you can use on Instagram include:

Photos:

• Often include a picture and a short snippet of copy
• Perfect for increasing brand awareness and sharing visuals with your audience

Videos:

• A brief clip that promotes your brand, product, or service
• Can include a link back to your website, a call-to-action, or information that motivates your clients to invest in your brand

Carousel:

• Focuses on offering various photos in one post that a user can scroll through at once
• Ideal for combining multiple images in a single post

Stories:

• Appear in one of the fastest growing areas for Instagram users
• Captures your audience’s attention with vertical photos and video