If you’re researching social media marketing services, you have plenty of compelling reasons to partner with a social media management company. They provide your business and team with dozens of advantages, which can make or break your campaign.

Learn more about why businesses partner with a social media service agency:

1. Get industry-leading expertise
2. Maximize in-house resources
3. Access advanced marketing software
4. Improve time management
5. Increase social media marketing ROI

1. Get industry-leading expertise

With an experienced provider of social media management services, your company gains immediate access to some of the most talented professionals in the industry. Growth, for example, features a top team of social media specialists.

In addition, we also feature dedicated design, copywriting, and development teams, which allows us to provide your business with everything you need. From must-like posts to stunning images, we can create everything you need to succeed in-house.

Overseeing your social media management internally, however, comes with a learning curve. You need to learn the ins and outs of different social media platforms. Plus, you have to research best practices, techniques, and strategies for various networks.

This can result in an extensive trial-and-error period, which can test the patience of company decision-makers. If your team doesn’t deliver results fast, it can lead to business leaders withdrawing their support (and your budget) for social media marketing and advertising.

Investing that budget into a professionally managed campaign, however, can help your team demonstrate the value of social media fast. Even better, you can start driving results sooner, which prevents financial waste.

2. Maximize your in-house resources

Whether you’re marketing or advertising your business, you want to make the most of your budget. A trusted and respected provider of social media management services, like WebFX, can help your company earn an impressive return on investment (ROI) from social media.

For your team, it’s a time- and cost-prohibitive process to develop, launch, and maintain a social media strategy in-house. You must spend a significant amount of time not only monitoring the performance of your plan but also preparing next month’s content.

Partnering with an experienced provider of social media services is a smart (and easy) solution.

With a partner like WebFX, you not only receive a custom strategy but also eliminate the hassle of producing, launching, and optimizing your strategy. This alleviates your team from the responsibility of dedicating time and resources into creating a full-fledged strategy in-house.

3. Access advanced marketing software

For companies outside the marketing industry, it’s a significant investment to purchase marketing automation software. In today’s digital landscape, however, it’s almost a necessity for businesses that want to succeed in online marketing.

That’s why many companies now partner with full-service digital marketing agencies that offer social media marketing services. WebFX, for example, provides clients complete access to MarketingCloudFX, our proprietary software for tracking your online performance and informing your online campaigns.

IBM Watson, an industry-leading artificial intelligence and machine learning software, also powers MarketingCloudFX. This allows MarketingCloudFX to analyze billions of data points and provide actionable (and industry-specific) recommendations for your social media marketing campaign.

This kind of technology would require a tremendous financial investment by any business. WebFX, for example, has invested more than $10 million into the research and development of technology like MarketingCloudFX.

Partner with WebFX, however, and your business receives instant access to this advanced tech.

4. Manage your time

Businesses that manage their social media strategies in-house often have a dedicated team member for the task. For many organizations, however, that’s not feasible or a reasonable use of company funds, which is why most internal marketing teams invest their resources into agencies.

With a social media optimization company, you can receive access to an expert in not only social media marketing but also marketing on specific social media platforms, like Facebook, LinkedIn, or Twitter. You also pass a series of time-intensive tasks off to someone else, which allows you to focus on what you need to finish.

For many marketers, this is a win-win situation.

5. Improve your social media marketing ROI

Whenever a company invests in social media marketing, it’s looking for something in return, from increased brand awareness to improved sales. You want to deliver on their expectations, which is difficult with limited social media marketing experience.

That’s where an experienced social media services provider can help.

They can provide the expertise, tools, and strategy for delivering a top-notch campaign that achieves your company’s goals. Plus, they don’t require a significant amount of your team’s time, which lets you remain productive.

If you’re serious about partnering with a social media management agency, focus on agencies that emphasize the results and successes of their clients.

Learn more about how we deliver an ROI for our clients by browsing our portfolio and testimonials.

Social media marketing is important for a few reasons, including:

• 86% of people use social media at least once a day
• 74% of people use social media when making purchase decisions
• 59% of marketers use social media to generate leads and sales

You want to have an active role on social media because people use social media regularly to:

• Learn about brands
• Research purchases
• Make a purchase or inquiry

If you aren’t present on social media, it’s easy to go unnoticed by your target market — and even easier for your competitor to connect with and convert those users. So, make social media marketing a part of your digital marketing strategy.

Social media marketing is different from digital marketing because of its focus.

While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn, digital marketing focuses on marketing via different channels, like search, social, email, and paid.

Essentially, social media marketing is a type of digital marketing.

The best platforms for social media marketing are the ones your audience uses. While having a presence on all social media networks is helpful, your business should focus its marketing and advertising efforts on the platform your audience uses the most.

For example, a dentist’s social media strategy focuses on Facebook, while a hiring firm’s social media strategy emphasizes LinkedIn. Why? Their audiences use different social media networks and use them in different ways.

At Growth, our social media services can support campaigns on several networks, including:

• Facebook
• Twitter
• Pinterest
• Instagram
• LinkedIn
• TikTok

Since our team can support strategies across social media platforms, it’s easy for your business to expand its program. You don’t have to worry about finding a consultant or coordinating with another agency to promote your brand on a new network.

When it comes to how to market your business on social media, you’ll want to follow these steps:

1. Determine your goals to learn what you want to accomplish with social media
2. Research your audience to determine their favorite platforms
3. Outline your strategy for how you’ll achieve your goals on social media networks
4. Built your creatives, from your graphics to your copy, for your social media posts
5. Engage your audience by listening, responding to comments, and troubleshooting issues
6. Measure your performance to determine if you’re achieving your social media goals
7. Outline your next steps for improving your social media performance