EMAIL MARKETING SERVICES

Buying an email list comes with many risks and challenges. Even though it is technically legal per CAN-SPAM regulations to send emails to addresses in the United States without prior opt-in, the practice of sending such cold introduction emails will most likely get you restricted from major ESP providers.

Most email marketing agencies will achieve a better ROI through the site and social opt-in gateways where subscribers give the brand their consent to be contacted. Not only does this mean its less chance of your email being marked as spam, but it also means that the subscriber is actually interested in your content.

The worldwide number of email accounts has been growing steadily, and consumers have shown that they very rarely abandon accounts. Marketers are finding that they are 6 times more likely to get a click-through from an email campaign than a social media post. Transactional automated email campaigns typically have more than an 8 times increase in open rates and a 6-time increase in additional contributing revenue. Automated email messages average over 70% higher open rates and over 150% higher click through rates than batch email blast campaigns.

Ecommerce: Klaviyo

For retail and ecommerce businesses, personalized communication and customer engagement are key. Klaviyo offers robust features that allow you to create targeted email and SMS campaigns based on customer behavior, purchase history, and preferences. Its seamless integration with e-commerce platforms such as Shopify ensures that you can deliver tailored messages that drive conversions.

Small Business and Startups: Mailchimp

Small businesses and startups often need a user-friendly solution that provides both basic email marketing and automation capabilities. Mailchimp is renowned for its intuitive interface, making it an ideal choice for those who are new to email marketing. It offers a range of templates, automation tools, and analytics to help you grow your business efficiently.

Business to Business (B2B): HubSpot

For B2B companies that require true CRM capabilities alongside email marketing, HubSpot is a powerful option. Its integrated CRM and marketing tools enable you to nurture leads, track interactions, and personalize communications effectively. HubSpot empowers B2B businesses to build strong relationships and streamline their sales and marketing processes.

Enterprise: Salesforce Marketing Cloud and Bloomreach

Enterprise-level businesses demand sophisticated marketing solutions. Salesforce Marketing Cloud offers a comprehensive suite of tools for advanced campaign management, customer segmentation, and analytics. For a holistic approach that combines marketing and commerce, Bloomreach provides a seamless experience, enabling large-scale enterprises to deliver consistent, personalized messaging across channels.

Additional Platforms:

Campaign Monitor: Known for its beautiful templates and advanced automation capabilities, Campaign Monitor is an excellent choice for businesses looking to create visually appealing campaigns and track engagement effectively.
Constant Contact: With an array of customizable templates and user-friendly features, Constant Contact is well-suited for businesses that want to maintain a strong online presence and build lasting customer relationships.

Email marketing benchmarks or KPIs to follow include:

Inbox placement rate
Open rate
Click rate
Click-through rate
Conversion Rate
Bounce rate
Spam report rate
Unsubscribe rate
Attributed channel revenue

When you work with Growth Asteroid, you’ll be working with a full service email marketing agency that will not only track these KPIs but also analyze them and use the data to improve your email marketing strategy.

The most effective email marketing strategy for 2024 is one that is customized to your brand’s specific needs and the preferences of your audience. After your initial consultation, your email marketing consultant will work to develop a customized email & SMS marketing strategy that will get you the ROI you’ve been looking for.

You’ll see an increase in your click rate when you produce content your audience wants to see and is relevant to them. Email automations, such as abandoned cart emails and welcome emails, also tend to see higher click through and conversion rates because they are going to audiences that have already shown interest in your product or service. Working with an email marketing agency will help you increase your click rate and deliver consistent content your audience will love.

The amount of marketing emails you send depends on a number of factors. You don’t want to overwhelm your audience but you don’t want them to feel abandoned either. An expert email marketing strategist will be able to help you develop a content strategy and schedule that will work best for you.

Email marketing is important because, unlike your social media platforms, you own your email and SMS list. Unless the users unsubscribe, you will always have a way to contact and connect with them. While social media marketing is great in its own right, at any moment, things could change, and you could lose that connection with your clientele.

When implemented correctly, email marketing is extremely effective. If you are not sure how to introduce email marketing to your content marketing strategy, reach out to schedule a free consultation call with an email marketing agency, such as Growth Asteroid.

When implemented correctly, email marketing is extremely effective. If you are not sure how to introduce email marketing to your content marketing strategy, reach out to schedule a free consultation call with an email marketing agency, such as Growth Asteroid.

Email marketing is one of the most widely used channels in digital marketing. By using email marketing, advertisers are able to reach their target audience directly. It’s a great way to nurture relationships with clients and prospective clients, welcome back old clients, introduce new products, or alert a list of customers to particular sales or events.

The average open rate for email marketing varies across industries, but according to Campaign Monitor, the average email open rate is 21.5%. Keep in mind that, thanks to the recent iOS update, open rates are no longer as reliable as they once were. If you need help to increase your open rate or want more information on which KPIs you should track instead, reach out to the email marketing team at Ignite to schedule a consultation today.

Arriving in your customers’ inboxes can sometimes be harder than it seems. To avoid ending up in the Spam folder or on a blocked list, work with an email deliverability agency that will monitor and identify issues before they cause problems with your sends.

Email marketing is incredibly successful for small businesses. It is a great way for entrepreneurs and other business owners to keep in touch with their customers, nurture relationships with past, current, and potential clients, and build brand awareness.

The email marketing team at Growth Asteroid works with a variety of email service providers, or ESPs. After we learn more about your brand and your goals, we can recommend a specific one that will fit your brand.

An email marketing agency will work with you to develop a strategy that will keep your customers excited about opening your emails. When you work with Growth, we provide full-service strategic email and SMS management. This includes a full email program audit, a modular responsive email template, ongoing strategic management, copywriting and creative support, monthly and quarterly reporting, ongoing deliverability monitoring, and the deployment of email campaigns and SMS messages. The level of support is customized depending on your specific needs.

Email marketing is a long-term play in digital marketing. Realizing the results you’ve defined depends on many factors, including your industry, audience, buying cycle, competitors, and objectives. We develop strategies that align with your goals to accelerate results. There’s no specific timeframe. What matters is seeing progress on a regular basis, which comes from using consistent best practices.

Many companies do manage this internally if they have the resources. For leaner teams, hiring an agency makes sense, as we can devote the time and attention to it. Other marketing departments may have gaps in knowledge and use our services as an extension of their team.

Typically, hiring an email marketing specialist is cost-prohibitive. For any size company that wants results in email marketing, working with us ensures that this tactic gets the expertise needed for success.

All our customer strategies are unique and customized. We don’t use templates. Instead, we listen to customers talk about their specific needs, challenges, gaps, and goals. Then, we devise plans that align with this.