SEO Services

Typically, SEO services will start to deliver a return on investment in four to six months. This timeline can change, though, based on your website, SEO agency, and SEO plan. For example, if you invest in an SEO plan to resolve Google penalties, you might not see an ROI in four to six months.

You’ve got choices when it comes to selecting an SEO service provider. From freelancers and consultants to agencies and in-house teams, there are lots of SEO services offered.

Here are our tips (based on 25+ years of experience) on how to choose an SEO company:

1. Outline your organization’s SEO goals

Before investing in an SEO team for your website, set aside time to determine:

• What your business wants to accomplish
• How much your business will invest
• How involved your business will be in managing your SEO

When you understand your goals, budget, and responsibilities, you build an SEO agency shopping list. With that list, you can find and filter SEO companies faster, which will save you (and your department) time in finding an SEO team.

2. Focus your search on providers with transparent pricing, deliverables, and reporting

From pricing to deliverables to reporting, professional service providers should maintain transparency.

Providers that push back against transparency should raise a red flag — and make your search for SEO help faster and easier. During discussions, freelancers, consultants, and agencies should all share a list of what they’ll do for your business, when they’ll do it, and how much they’ll charge.

If they don’t, don’t sign.

3. Narrow your options with case studies, reviews, and certifications

Got trust signals? Save yourself the headache of working with an unvetted SEO provider, and focus your search on established providers.

These agencies (or consultants) will have case studies that demonstrate their expertise — including in specific industries — and results. You’ll also want to look for a provider’s certifications. Are they a Google Premier Partner, for example, which Google awards to top-performing agencies?

Focusing on vetted SEO providers will streamline your search for the right SEO company, saving you time and money.

4. Future-proof your strategy with full-funnel marketing solutions

If you’re like most businesses, you’ve invested in several digital marketing strategies, like SEO, PPC, social media, and more, to create a full-funnel digital marketing strategy. With so many strategies, it’s critical to have SEO solutions that can work within (or even manage) your omnichannel strategy.

Growth, for example, helps businesses use their organic search visits to support remarketing campaigns for PPC. Since we’re a full-service digital marketing agency, we’re also equipped to manage an omnichannel strategy with our full-funnel marketing solutions.

5. Meet your potential SEO companies

Whether it’s a video call, phone call, or in-person meeting, meet with your potential SEO providers. Through that meeting, you can learn more about the agency’s communication style, SEO methodology, and client experience and determine if you need to look at other SEO companies.

If an SEO service provider doesn’t want to meet with your team, reconsider working with them.

Search engine optimization is more than just driving organic traffic — it’s also driving revenue from organic traffic. That’s why our SEO optimization services focus on growing your company’s revenue from organic traffic, so you can power bigger initiatives, like expanding into a new territory, launching a new product, or giving back to the community. Learn how our SEO services make it happen:

Target keywords that convert

Every stage of the funnel is important. Ranking well for a bottom-of-the-funnel keyword, however, will provide revenue fast. That’s why our SEO experts use keyword research to find keywords that capture and convert qualified leads or bigger sales for your business first.

Track SEO-driven sales from conversion to close

Sales and marketing come together with our SEO offerings. With our client-exclusive (and proprietary tech), you’ll have access to which leads and sales came from SEO. The result? You can calculate SEO’s ROI in an instant.

Activate first-party data to power campaigns

Power an omnichannel marketing strategy with our comprehensive SEO services, which generate valuable first-party data (via organic traffic visits) your business can use for remarketing campaigns, email outreach, and more.

Leverage industry-leading SEO experts

You have a marketing team at your fingerprints with Growth. With their expertise, from SEO and content marketing to business consulting and tech enablement, your business can adapt to market conditions and excel.

Whether it’s worth paying for SEO services depends on a few factors, including:

• Your SEO budget: If your organization can’t spend more than $500 per month on SEO, you’ll limit yourself to cheap SEO plans, which tend to underperform, resulting in missed SEO and revenue goals. In that scenario, you won’t see much value in paying for an SEO plan.
• Your department resources: If your organization doesn’t have the resources — whether time, tools, or skills — to work on SEO, you’ll likely see value in paying for SEO. That’s because you’ll have a dedicated person to work on improving your SEO.
• Your average order value (AOV): If your organization has a lower average order value, like a few dollars, you’ll likely struggle to see a return on investment from SEO packages. That’s because your SEO agency will need to drive hundreds of monthly sales to deliver ROI.

Do your research when hiring an SEO company, and you’ll get insight into whether they’re worth it.