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Why Invest in PPC SERVICES

GET BETTER RESULTS FROM YOUR PAID MEDIA WITH GROWTH ASTEROID

With the ability to tailor ads to specific demographics and interests, Our PPC campaigns not only drive immediate traffic and conversions but also enhance brand awareness over time.

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WHY CHOOSE GROWTH ASTEROID

one of the industry’s top CRO experts, Growth has a unique service
offering that cannot be found anywhere else.

Core Aspects of PPC

  • Keyword Research: Identifying relevant keywords that align with your business offerings and target audience.
  • Ad Copywriting: Crafting compelling ad copies that attract attention, convey value proposition, and encourage clicks.
  • Ad Extensions: Utilizing extensions like sitelinks, callouts, and structured snippets to provide additional information and enhance ad visibility.
  • Bid Management: Strategically setting bids to optimize ad placement and maximize ROI within your budget.
  • Landing Page Optimization: Ensuring that the landing pages align with the ad content and provide a seamless user experience to encourage conversions.
  • Ad Testing: Conducting A/B tests to compare different ad variations and optimize performance over time.
  • Audience Targeting: Refining targeting criteria based on demographics, interests, and behaviors to reach the most relevant audience.
  • Campaign Structure: Organizing campaigns, ad groups, and keywords in a logical hierarchy for better management and optimization.
  • Ad Scheduling: Determining the best times and days to display ads based on when your target audience is most active.
  • Quality Score Management: Monitoring and improving quality scores by focusing on factors like ad relevance, landing page experience, and expected click-through rate.
  • Conversion Tracking: Implementing tracking mechanisms to measure the effectiveness of PPC campaigns in driving desired actions such as purchases, sign-ups, or inquiries.
  • Negative Keywords: Identifying and excluding irrelevant keywords to prevent wasted spend and improve targeting precision.
  • Remarketing: Targeting users who have previously interacted with your website or ads to re-engage them and encourage conversion.
  • Budget Allocation: Allocating budget effectively across campaigns and channels based on performance and business goals.
  • Ad Positioning: Monitoring ad position relative to competitors and adjusting bidding strategies to maintain optimal visibility.

Benefits of PPC

  • Immediate Results: PPC campaigns can generate immediate traffic to your website or landing page once they are set up and launched.
  • Targeted Advertising: PPC platforms allow you to target your ads based on demographics, interests, behaviors, and keywords, ensuring that your ads reach the right audience.
  • Cost Control: With PPC, you have full control over your budget and can set daily or monthly limits to manage your spending effectively.
  • Measurable Results: PPC platforms provide detailed metrics and insights, allowing you to track the performance of your ads in real-time. You can measure clicks, impressions, conversions, and ROI (Return on Investment).
  • Flexibility: PPC campaigns offer flexibility in terms of ad creatives, targeting options, and budget allocation. You can easily make adjustments to optimize your campaigns based on performance data.
  • Brand Exposure: PPC ads appear at the top of search engine results pages (SERPs) and on relevant websites, increasing your brand visibility and exposure to potential customers.
  • High ROI Potential: When properly optimized, PPC campaigns can deliver a high return on investment by driving targeted traffic and conversions at a controlled cost.
  • Geo-Targeting: PPC platforms allow you to target specific geographic locations, ensuring that your ads are seen by users in your target market.
  • Ad Extensions: PPC ads can be enhanced with various ad extensions such as sitelinks, callouts, and reviews, providing additional information and incentives for users to click.
  • Competitive Advantage: By investing in PPC advertising, you can gain a competitive edge over competitors who rely solely on organic search results.
  • Remarketing Opportunities: PPC platforms offer remarketing features that allow you to target users who have previously visited your website, increasing the likelihood of conversion.
  • Quick and Easy Setup: Setting up a PPC campaign is relatively quick and straightforward, especially compared to other forms of advertising such as print or TV ads.

GROWTH ASTEROID PAY PER CLICK SERVICES

Growth Asteroid is focused on success! Our agency is best in the industry because we offer precise tracking and funnel-based media strategies that are both transparent and effective. All of our success is easily demonstrated in our paid media reports. Our consistent testing strategy enables us to tailor each campaign to a specific client, which allows us to pinpoint the best-case scenarios that will deliver the most profitable results.

We specialize in providing comprehensive expertise in Microsoft ads. Our team is well-versed in navigating the intricacies of Microsoft’s advertising platform, allowing us to optimize campaigns and maximize their impact. From strategic keyword selection to creating compelling ad copy, we ensure that your brand’s message is precisely tailored to reach your target audience. With a deep understanding of Microsoft’s advertising ecosystem, we’re committed to elevating your brand’s visibility and engagement through data-driven strategies and meticulous execution.

If you're interested in remarketing campaigns, our PPC team is probably already looking into the best campaign for your needs! Growth's pay-per-click management is able to strategize and reach high-intent audiences with precise audience segmentation for gaining back or following up with new or existing users. We truly keep your brand at the forefront of it all.

Take advantage of TikTok’s popularity with the help of TikTok ads! Our PPC team stays up-to-date on all of the options available to you. Using a mix of in-feed, brand takeover, top view, branded effect, and branded hashtag ads, we will create a PPC strategy that increases your visibility, reaches new audiences, and gets the results you’re looking for.

Our pay-per-click team members are experts in their field. They deliver high-value traffic sculpting within Google Ads, all the while focusing on precise intent-targeting to make sure that each ad is being placed in front of the right audiences. Coinciding with our traffic and targeting tactics within our paid media strategies, Growth has in-house content writers who create conversion-driven, custom copy to drive home results. 

Our display strategies include creating custom, attention-grabbing visuals paired with high-quality placements. Our in-house designers work hand-in-hand with our pay-per-click team to make each ad unique and conversion-driven. Ignite's paid media values the importance of each step in the PPC process and tailors it per deliverable. Display ads are done programmatically with custom media buys.

Looking to reach a B2B audience? Try LinkedIn B2B advertising! Our experts will help you gain the exposure you want while helping you build the long-term relationships you need to succeed in the B2B world.

Facebook,Instagram, and WhatsApp ads are always evolving! As a Meta Certified Company, our team is always on top of the changes. Having received the highest recognition Meta gives to any company, we also have a variety of top-tier services at our disposal, including a clear line of communication with Meta reps and engineers. We know what is necessary to boost your brand’s visibility and will reach audiences you didn't know you had!

STEP BY STEP IMPLEMENTATION OF CRO CAMPAIGNS

DEFINE PERFORMANCE GOALS AND REVIEW HISTORICAL DATA

Everything we do at Growth Asteroid is tied to return on investment. During our initial review, we will define your PPC goals, analyze any historical data you may have, and craft a clear plan that highlights where we can improve your ROI. By analyzing cost per click, conversion rate, cost per acquisition and revenue, you can rest assured that our services will provide the necessary value. We can also tie our successful conversions back into our optimization, resulting in a higher converting campaign moving forward.

CREATE A TAILORED MEDIA PLAN

Whether you want to run ads on Meta, Google, Bing, TikTok, or LinkedIn, our team will do research into your preferred audience and develop a PPC plan that will reach them where they are. From top-notch copy to suggesting creative elements, we will work in a collaborative environment to pair your customized strategy with high-end creative your audience will love! 

CUSTOMIZED KEYWORD & AUDIENCE TARGETING

Without the right keywords and targeting, you can waste hundreds of thousands of dollars a year. When you work with us, we’ll start by cleaning up your PPC accounts, removing poorly performing keywords, and retargeting your investment. Then we’ll use our proven methodology and process to maximize each bid in your campaign, whether we need to refine the account or build a new one from scratch.

DEVELOP & MONITOR BIDDING STRATEGY

The right bid is critical. We’ll use advanced software and your company’s insights to make sure that you never overpay. Once we are up and running, Growth Asteroid will monitor, report, and refine our strategy on a bi-weekly basis to ensure that you’re making the most of your investment. 

DATA ANALYSIS, REPORT PREPARATION, & STRATEGY REFINEMENT

Once your ads are up and running, our team will continually monitor your progress and analyze your tracking data. You’ll receive a monthly report of your media performance including any new strategies and next month’s action plan. We will suggest any necessary updated bid strategies, settings, keyword mapping, or A/B tests. We will also make recommendations for the next steps to grow your PPC success including adding audiences or exploring different platforms.

LEARN MORE ABOUT GROWTH ASTEROID INTERACTIVE CAMPAIGNS

A PPC Company is a company that specializes in PPC, or pay-per-click, marketing. Essentially, a PPC company is a digital marketing advertising agency. When using a PPC advertising model, a brand pays for each click an ad receives. Most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view, and more. A great PPC company will be well-versed in all types of paid media.
PPC companies offer a variety of pricing models. Some charge one flat fee, others charge by how much you are spending and others charge based on performance. There are pros and cons to all these models. The most common model is a flat fee and then percentage of ad spend. For example, the flat fee could be $3,000 a month and the percentage could be 5% of ad spend.
PPC bidding is all based on an auction. When an advertiser places a bid, the ad network will weigh that against all other advertisers bids. The ad network will also look at the quality of the ad, the landing page and more to determine the final cost per click.
It is not advised to do pay per click yourself. It is a highly complicated field that requires strong math and analytical skill. Most first time advertisers make mistakes that cost them more than they would spend with a company.
Remarketing is a process for advertising where cookies track an individual while they are visiting a website. When they leave that site, ads from the brand are shown to them in different places around the web. 

Though we are moving toward a cookie-less world, remarketing is not a dying tactic. Other data collection methods include voluntary audience surveys, email list sign-ups, and audience engagement. All of these methods can be helpful when it comes to determining your remarketing strategy.

Experts say that remarketing is a powerful way to remind viewers about your product or service and to generate sales from qualified customers.

Most mid-sized to large-scale businesses use PPC agencies. Google has become a multi-billion dollar company thanks to the impact its advertising methods have had on businesses. PPC is used by businesses in almost every field and industry, especially with Meta, Facebook/Instagram, Linkedin, TikTok, Stackadapt, Criteo, Mountain and other social media platforms being added to the mix.
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We are your trusted partner in navigating the complexities of online marketing and achieving sustainable growth. Choose us, and let’s unlock the full potential of your digital presence together.

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    1 443 483 5023

    info@growthasteroid.com

    6026 Chesworth Rd. Catonsville
    MD 21228, United States

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    Growth Asteroid is not just a digital marketing agency; we are your launchpad to unparalleled growth in the digital cosmos.

     
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