Local Service Ads Management
Growth Asteroid can help your business get in front of local searchers looking for your services
Google Local Services ad management plans include
Here’s a breakdown of what’s included in our ad management plans.
In 2025, 50% of American consumers use voice search each day.
As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.
At Growth, all of our Local Services ad management plans include voice search optimization to help you connect with more qualified leads. So, you won’t have to worry about missing out on qualified leads and revenue.
When you partner with our paid ad specialists, you’ll be able to maximize your ad spend and reach your unique business goals.
We want to make the ad process as stress-free as possible, so you can let us do the heavy lifting to ensure you get the highest ROI. With Growth as your Google Local Services ad partner, you can rest easy — you’ll never need to worry about exceeding your campaign budget.
Ad management plans from Growth include review solicitation through the Google Local Services platform.
A whopping 88% of people trust reviews from consumers as much as they trust recommendations from friends and family members. Reviews are crucial for increasing foot traffic to your local business — and with Growth, you’ll get the social proof you need to boost leads and revenue.
Our Google Local Services Ads agency also provides custom ad reporting, so you’ll always know exactly where your money goes.
In addition, you’ll receive help outlining and implementing needed tweaks to your ad campaigns to drive even better results. Our basic plans include monthly reporting, and you can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates.
When you work with us, you’ll have access to a local marketing expert, dedicated to the success of your ad campaigns. Powered by our industry-leading expertise, you’ll receive help driving relevant leads, conversions, and revenue for your local business.
Our ad management solutions feature advanced geographic targeting to help you reach ideal customers.
Easily connect with leads in profitable geographic zones near your local business. Geographic targeting helps you maximize your ad budget and connect with the most valuable customers near you
Custom PPC Plans
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your Growth strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need Growth support with the creation of branded ad creative. However, many of our clients trust Growth’s design team to create professional, branded display ads for any campaign type.
In-depth keyword research and advanced selection
Competitor and industry analysis
Data-backed keyword development
Ongoing ad strategy management and optimization
Closed-loop ROI and customer journey tracking
Conversion-boosting and performance tested ad copy
Ad campaign performance, analysis, and revenue reporting
Strategic bid management
Your search for Google LSA services ends here
- Reclaim your work day
- Accelerate your ROI
- Grow your bottom line
- Streamline your strategy
Rely on your dedicated Growth team, which will include a dedicated account manager, Google LSA specialist, SEO and PPC experts, and more to manage your digital ad campaigns.
Deliver the results needed to drive business growth, from qualified leads to closed sales, with Google LSA services that prioritize your marketing goals and company objectives.
Looking to do more with your digital presence? Growth Asteroid is a full-service agency that can deliver custom solutions for pay-per-click, search engine optimization, web design, and more.
Marketing ROI
Application process and guidelines
If you’re ready to start using Google Local Services ads, here are five steps you can take to get started.
1. Confirm your eligibility
You can verify your eligibility on Google’s Local Services sign-up page. Once you have your eligibility confirmed, that will take you to the next step.
2. Create a business profile
Growth Asteroid will help you apply, set up, and optimize your business profile.
Your profile determines which jobs match your Local Services. It’s important that you’re honest about the services you offer to ensure you only appear in front of ads that want your services. If you lie about some of your services, you’ll lose money on leads that contact your business for services you don’t offer.
In addition, you’ll want to specify the area where you want leads. If your business doesn’t take customers outside a 15-mile radius, you’ll want to specify that. It will prevent you from wasting money on leads that are outside your operation area.
You can also edit your weekly budget, business hours, service areas, and job types in your profile.
3. Add your license and insurance details
Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.
4. Set your budget
Keep in mind: You only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.
5. Follow up with leads
Reply: When you reply, you send a message in email or text to people who reached out to your business.
Call: If someone provides their phone number, you can give them a phone call to follow up.
Decline: Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.
FAQ
What are Google Local Services ads?
Google Local Services ads help you connect with local people searching for your services. These ads appear at the top of the search results and operate similarly to pay-per-click (PPC) ads.
How do Google Local Services ads work?
When a user conducts a search for a local service, they generate a list of local businesses that offer that service. The Google Local Services ads appear side by side at the top of the results, followed by the PPC ads and Google Map listings.
People who are interested in your products or services will find your listing immediately. They can contact your business and book your services straight from this ad. Google gives your audience the option to call or send a message when they find your ad.
It’s important to note that these ads aren’t meant to replace traditional search ads. The goal is to put Google-verified businesses first to help people find trustworthy businesses first.
Who can use Google Local Services ads?
These ads aren’t available to every industry or every area, so PPC ads are still relevant and important to your advertising campaign. Currently, Google Local Services ads are mainly for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.
Where do Google Local Services ads appear?
Google Local Services ads are also restricted to certain areas. This service can mostly be accessed by businesses that operate in bigger metro cities, such as Philadelphia, Los Angeles, and New York City. While it is expected that this will expand over time, it is currently restricted to more popular cities.
If Google Local Services ads are available in your area, you can see them on mobile, tablet, and desktop.
What is the Google Guarantee badge?
One of the most notable features of a Google Local Services ad is the Google Guarantee badge. When you sign up for Local Services ads, you automatically apply for the Google Guarantee. This badge helps you build a great reputation with your audience.
To earn this badge, you must pass Google’s background check and have your license and insurance details verified. This is to ensure that you are a legally operating business that has the necessary insurance if something goes awry. As long as you are a legitimate business that is up-to-date on all your paperwork, you can easily obtain this badge.
So, what exactly is the Google Guarantee?
What are the benefits of using Google Local Services ads
There are numerous benefits you’ll reap from using Google Local Services ads.
1. You reach more valuable leads
Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.
2. You can track your appointments
It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.
3. Your business will be seen first
Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.
4. You build trust with your audience
The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.
5. You only pay for valid leads
Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.
6. You will reach more voice search customers
If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.
7. You will need to conduct minimum maintenance
These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”