LIFECYCLE MARKETING AGENCY

We start our lifecycle marketing services by analyzing your audience and existing data. Based on this analysis, we can develop unique buyer personas that cover every audience segment, gauge data attribution in your current strategy, and build your target audience. This comprehensive approach ensures we’re precisely tailoring content to resonate with and engage the right people at the right time.

Our lifecycle marketing company leverages subscriber and customer data attributes to create high-impact segments. By analyzing opt-in sources, content browsed, demographic details, and channel engagement, we tailor personalized, dynamic content to each segment for optimized targeting and enhanced audience engagement.

SMS marketing is another high converting channel we use to connect with customers. It involves sending personalized SMS text messages that connect directly with users on their mobile devices. When used strategically to complement a sophisticated email program, SMS marketing can increase customer engagement by 20-30%, along with conversion rates.

You’ll need a comprehensive analysis of your customer’s journey to identify key communication points and optimize your messaging at every stage of the funnel. We lean on data, dynamic content and machine learning to help enhance personalization and deliver the right content at the right time, tailored to each customer’s journey.

Further connect with audiences via mobile devices, desktops, and wearables with push notifications from your mobile app or site. In doing so, we’ll help you maximize your connectivity and engagement, continually optimizing these messages to resonate with target audience segments.

Personalized in-app messaging will help you maintain engagement with your app’s active and inactive users. These strategies will streamline in-app customer journeys, boosting engagement and increasing conversion rates based on user preferences and actions.