Why Invest in AMAZON SERVICES
GROWTH ASTEROID CAN ASSIST WITH ALL OF YOUR AMAZON MARKETING NEEDS.
Looking for help with organic rank, advertising, product detail
page creation or optimization, Storefront or A+ content
creation? Look no further.
Best for you
Amazon is no longer an option; it is needed for long-term success. Ignite Visibility will ensure your advertising strategy is aligned with your goals on Amazon.
- Product Listing: Creating detailed and accurate listings for products, including images, descriptions, and pricing.
- Inventory Management: Monitoring and managing inventory levels to ensure availability and prevent stockouts or overstock situations.
- Order Fulfillment: Processing and fulfilling orders in a timely manner, including packaging, shipping, and handling returns or exchanges.
- Customer Service: Providing responsive and helpful customer service to address inquiries, resolve issues, and maintain positive relationships.
- Performance Metrics: Monitoring key performance indicators (KPIs) such as sales, conversion rates, and customer feedback to evaluate account performance.
- Marketing and Promotion: Implementing marketing strategies such as sponsored products, discounts, and promotions to drive sales and increase visibility.
- Account Health: Ensuring compliance with Amazon’s policies and guidelines to maintain a healthy seller account status.
- Seller Feedback and Reviews: Managing seller feedback and product reviews to maintain a high rating and reputation among customers.
- Financial Management: Tracking expenses, revenues, and fees associated with selling on Amazon to optimize profitability and cash flow.
- Competitive Analysis: Monitoring competitors’ products, prices, and strategies to stay competitive and identify opportunities for improvement.
- Global Reach: Access to Amazon’s vast customer base allows sellers to reach millions of potential buyers worldwide.
- Brand Visibility: Exposure on Amazon’s platform enhances brand visibility and recognition, contributing to increased sales and market presence.
- Trust and Credibility: Selling on Amazon provides a level of trust and credibility to sellers, as customers perceive the platform as reputable and reliable.
- Infrastructure and Support: Amazon offers robust infrastructure and support services, including fulfillment options like FBA (Fulfillment by Amazon) and seller support, streamlining operations for sellers.
- Marketing Opportunities: Amazon provides various marketing tools and opportunities, such as sponsored products and advertising campaigns, to help sellers promote their products and drive sales.
- Customer Service: Amazon handles customer service inquiries and issues, relieving sellers of the burden and ensuring a positive shopping experience for buyers.
- Data Insights: Amazon provides valuable data and insights into customer behavior, preferences, and market trends, empowering sellers to make informed decisions and optimize their strategies.
- Sales Growth: Leveraging Amazon’s platform and resources can lead to significant sales growth for sellers, tapping into the platform’s extensive reach and customer base.
- Amazon Ad Console Management
- Amazon Reporting
- Seller Launch Consultation
- Amazon DSP Management
- Amazon Listing Updates and Optimizations
- Amazon Organic Rank Enhancement
Growth Asteroid’s Amazon Ad Console Management services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience.
We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you. From there, we’ll perform a deep dive using a variety of tools to identify the best keywords in your niche, and help you implement them in a way that drives sales.
As your company expands into global markets, you’ll need to develop a strategy for connecting with local audiences in their native language. While you might be able to translate some SEO content, understanding the search intent of foreign language queries, or which terms users enter to find information is incredibly challenging.
Growth Asteroid specializes in multilingual and multiregional SEO strategies, allowing our clients to deliver engaging experiences regardless of location or language.
For organizations that could use some guidance, Growth Asteroid offers SEO consulting services designed to help clients develop, implement, and optimize an SEO strategy.
We’ll audit internal processes, offer recommendations and hands-on support, and provide documentation outlining everything from workflows to metrics to channel-specific strategies.
For brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location. With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.
We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.
For brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location. With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.
We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.
Our e-commerce SEO services aim to help brands attract qualified customers and set the stage for increased conversions. We’ll address technical issues, optimize descriptions, and improve your internal linking structure to encourage browsing.
Additionally, we’ll apply structured markup to help search engines better understand your site, focus on building a memorable brand, and develop a review generation strategy to build consumer trust.
CCOUNT HEALTH ANALYSIS
- Setup a call with our team of experts to get a complimentary analysis of your Amazon Seller or Vendor Account
- Through the analysis we will identify key opportunities within the account where our team can help support and manage
- FBA/FBM Business Analysis
- Amazon Advertising Audit for best practices to drive qualified traffic to your products
- Product Listing, Brand Storefront, and A+ content Analysis to ensure your brand is retail ready for Amazon's Marketplace
- Based off our Amazon analysis, we build custom packages for what your brand needs to be successful on Amazon
AMAZON MARKETPLACE MANAGEMENT
- Dedicated Amazon Marketplace team assigned to your brand that helps support you on:
- Seller and Vendor Central Account Health Monitoring and Recommendations
- Weekly Customized Dashboard Reporting
- Product Optimization
- Amazon Top Competitor Analysis
- Proactive Client communication and support
- Pricing and Promotion Strategy
AMAZON ADCONSOLE MANAGEMENT SERVICES
- With our programmatic bidding technology, we offer full management of Sponsored Products, Sponsored Brands, and Sponsored Display campaign build-out, execution, and ongoing optimization
- Product Level Bidding
- Budget Management
- Keyword and Search Term Harvesting
- Keyword Research
- Off Amazon Traffic Opportunities and Execution
BUILDING YOUR AMAZON BRAND
- Building your brand on Amazon is becoming increasingly important as Amazon continues to add new ways to give your brand a presence on their marketplace, we help by:
- Becoming experts in your products and helping outline the unique selling propositions that are important to an Amazon shopper by writing and optimizing your listing’s written content
- Building out an Amazon Storefront that is consistent with your brand, that organizes your products in the most efficient way for shoppers to discover your products and uncover more about your brand to help turn them into a lifetime customers
- Build out and execute A+ content that is mobile friendly to help drive sales
- Amazon Posts that are current with your other social media efforts
AMAZON DSP
- Amazon has their own Display Network Amazon DSP (Demand Side Platform) that can be used for both Endemic (sells on Amazon) and Non-Endemic (does not sell on Amazon) Brands to tap into their 1st Party Data as well as their extensive list of Owned and Operated Inventory
- Help get Brands into the DSP Platform
- Provide Brands with access to valuable placement, data, and advertising features
- Build and support a Full-Funnel approach with Amazon DSP Management to stay ahead of competitors
- Weekly Reporting with the Data Metrics that matter the most to your business
- Repeat Customer and Personalized Retargeting
- New Customers and Customized Retargeting
AMAZON REPORTING AND ATTRIBUTION
- Cross-Channel Attribution opportunities with Amazon’s new Attribution Offerings
- Weekly Customized Reports
- Weekly and or Bi-Weekly Calls depending on what works best for your team
- Client communication portal to ensure project deadlines are being met and both parties have a clear and easy line of communication
- Consistently testing, measuring, optimizing, and planning based on the strategies that maximize ROI to and allow us to make data-informed decisions up to date with Amazon’s constantly changing algorithm
In our initial conversion rate optimization analysis, our team will go through your GA reports to determine where your website needs improvement. Then, we’ll recommend a course of action that will maximize your online impact.
We’ll start by looking at your Audience report to learn about the demographics, interests, and behavior patterns of your most frequent visitors. That will give you insight into the type of people who take an interest in your brand.
Next, we’ll look at the Behavior report to see which pages on your site are the most popular. You’ll use that information to build on what works by continuing to produce the kind of content that transforms curious visitors into paying customers.
We’ll also set up goals with the Conversions section of Google Analytics. Then, we’ll split test different landing pages and calls to action to improve your conversion rate.
Once goals are set up, our conversion rate optimization service experts will make sure that all of your landing pages and funnels are converting on all devices.
Finally, we’ll also review your exit pages and the pages with the highest bounce rate. We’ll let you know which strategies aren’t working so that you can leave them behind in favor of more successful options.
- Reviewing your desktop website entails:
- Making recommendations on your images, text and calls to action.
- Review the Google Analytics in-page analytics report and reorganizing pages.
- Recommending conversion rate tests.
- Making recommendations on designs.
- Creating urgency in your landing pages and using advanced strategies such as timers.
- And more…
Worldwide, more than half of all Google searches happen on a mobile device. Also, there are more mobile users than desktop users.
You simply can’t afford to ignore customers who might visit your site with a smartphone or tablet.
Also, as is the case with desktop, your mobile rank will suffer if your site is slow or user-hostile. That will further limit your reach.
We’ll go over your mobile reports from Google Analytics to ensure that you aren’t losing customers to poor design, messaging or a sluggish site.
We’ll also use Google tools to ensure that your site is user-friendly and passes the requisite speed tests. If it fails in either case, we’ll provide you with a step-by-step course of action that will help you reach mobile users.
Our full mobile conversion rate optimization service results in a 20 page analysis of your site, that will increase your conversion rates.
For starters, we’ll look at how you’re reaching people in your target market. We’ll recommend options that will not only boost brand awareness, but also give you the best bang for your buck with a healthy return on investment.
Once people arrive at your site, we’ll pore over the analytics to determine which landing pages are most successful at converting them into paying customers. We’ll also spot trends so that you can focus solely on strategies that are most successful.
We don’t stop there, though. We’ll also provide you with a thorough analysis of your checkout process and offer actionable insights to limit shopping cart abandonment.
Most importantly, we’ll provide all of this information after analyzing your site from both a desktop and a mobile perspective. That way, you can be sure that your site is optimized for visitors on any device.
Funnel analysis is a very important conversion rate optimization service.
That’s why we provide monthly audits of your conversion metrics. We’ll show you what’s working and provide recommendations that will help you increase sales.
Also, our team of in-house digital strategists is constantly keeping up with the latest trends in online marketing. We’ll use our knowledge to put the latest bells and whistles on your site so that you’ll stay ahead of the competition.
We also know that it’s best to never “settle.” That’s why we’ll offer split-testing alternatives in an effort to uncover strategies that give you an even higher conversion rate.
Finally, we’ll always look for ways to tweak your site with call to action options, different layouts, alternative color schemes, and any other subtle changes that will ultimately increase your income.
In marketing, it’s never a good idea to make assumptions. It’s always best to test alternatives so that you can determine which option works best.
Thanks to the wonders of modern technology, it’s easy to perform split testing (sometimes called “A/B testing”) on websites. Web developers simply write code that shows half of the site’s visitors one marketing strategy while showing the other half an alternative strategy.
Then, digital marketers use analytics tools (such as Google Analytics) to determine which strategy brings in the highest conversion rate. Obviously, the strategy that wins becomes the “go to” option.
We’ll help you with split testing by evaluating alternatives to everything that might impact your conversion rate, including:
- Landing page design
- Call to action text
- Call to action placement
- Call to action color
- Copy writing
- Timers, images, messaging and more
And once we’re done, we’re not done! We’ll constantly run split tests in an effort to find just the right mix of design and text that maximizes your sales.
First, we’ll look at your individual landing pages. We’ll make sure that they each answer the question that the customer is certainly asking: “What’s in it for me?”
Next, we’ll go over landing page design. We’ll offer tips on everything from color schemes to font sizes so that you can maximize conversions.
In addition to that, we’ll check the rest of the pages on your site. We’ll make sure that visitors who decide to browse before they buy appreciate its user-friendly design.
We also understand the importance of brand management. That’s why we’ll recommend a site design and layout that properly reflects your brand and leaves visitors with a positive impression.
Finally, we’ll develop visitor models based on brand personas. Then, we’ll use those models to produce website aesthetics that are in line with your overall marketing strategy.
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